“Not only are bloggers suckers for the remarkable, so are the people who read blogs .” - Seth Godin

Introduction:

In the highly competitive world of the film industry, aspiring creatives often find themselves trying to reach out to the 'industry at large' to achieve their career goals. However, as we're seeing right now -- during an inflamed battle between the WGA, SAGAFTRA and the AMPTP -- this approach can lead to burnout, disappointments, and sometimes even a detour into unintended corners of the industry. But if we hold some of our most beloved film gods under a microscope, we reveal a scientific, and more strategic way to build a successful film career.

After an exhaustive search of the interwebs, I couldn't find a term for it, so I'm calling it  "Value Compounding." A concept that major stars like Brad Pitt, Reese Witherspoon, Margot Robbie, and Tom Cruise have effectively utilized to ensure continuous growth and financial success, even when they are not on the screen.

1. Getting Started

Value Compounding is a systematic process that involves understanding both short-term and long-term career goals, building and marketing a personal brand that aligns with these goals, and then self-producing "value projects" that act as compounding assets. These value projects are designed to catch the attention of audiences and decision-makers involved in similar film projects that align with the artist's ultimate career goal. In essence, it is about leveraging the power of strategic projects to create a lasting impact and achieve sustainable success in the industry.

"Value Compounding presents a paradigm shift in how creatives can approach their film careers"

2. Why You Should Do It Too...

Value Compounding starts with a clear vision of your ultimate career goal. Film deities like Brad Pitt and Margot Robbie have consistently aligned their personal brand with their desired career trajectory. For instance, Brad Pitt's focus on diverse, challenging roles and his involvement in socially relevant projects have strengthened his image as an actor committed to artistic excellence and societal impact.

3. Become an authority

To avoid waiting for the perfect role or project to come their way, successful stars often take matters into their own hands by self-producing value projects. Reese Witherspoon is a prime example of this. She founded her production company, Hello Sunshine, to create projects that prioritize female-driven narratives. Through this, she not only diversified her portfolio but also caught the attention of audiences who appreciate her commitment to empowering storytelling.

The value projects created through this process act as compounding assets that continuously generate interest and opportunities. As these projects align with the ultimate career goal, they attract audiences and decision-makers involved in similar film ventures. This approach allows the stars to maintain relevance and financial success even during downtime from appearing on the big screen.

5. Weather any storm

Value Compounding promotes resilience and continuous growth in a highly unpredictable industry. Margot Robbie's production company, LuckyChap Entertainment, focuses on developing stories that resonate with a wide range of audiences. By diversifying her filmography and consistently delivering compelling projects, she has cemented her position as a sought-after actress and producer.

Value Compounding presents a paradigm shift in how creatives can approach their film careers. By focusing on strategic self-production and building a brand that aligns with their ultimate goals, artists can avoid burnout, maintain relevance, and achieve financial success in the long run. Be like the film gods. It's never too late to start Value Compounding in your film career. And the best part is, you don't have to be a millionaire to self-produce.

6. What You Should Do Next...

If you're eager to use Value Compounding to transform your film career, be sure to check out the free training here. Unlock the secrets to building a sustainable and successful path in the film industry with Value Compounding. Remember, success is not just about reaching the industry at large; it's about strategically compounding value to propel yourself toward your ultimate goals.